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The NOTEbook

How Can I Make My Fragrance Last Longer?

fragrance care Q&A science of scent

How Can I Make My Fragrance Last Longer?

It's morning. You’re ready to take on the day with a hot cup of coffee and your favorite creamer. You reach into the fridge to pull out your morning essentials: that decadent caramel elixir of life that makes your coffee cup sing...and your signature scent. No, really! Storing your perfume in a cool place like your refrigerator can be a great way to make it last longer. In fact, there are lots of ways that you can make your fragrance last longer through smarter perfume use and storage. Just like all of your other cosmetics and skin care favorites, perfume...

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Top, Middle and Base Notes, What Does That Mean?

custom perfume notes Q&A science of scent

Top, Middle and Base Notes, What Does That Mean?

Perfumes are all about timing and chemistry; the ebb and flow of how they lay on your skin and evaporate into the air as time goes on. In most fragrances, you’ll find that your signature scent offers three levels that you can sense as you smell it on your skin. With each passing hour, notes will rise to the surface and say hello! A well-crafted, nonlinear, fragrance should ebb and flow on your skin. It should smell differently at different times but still remain cohesive. Perfumery mimics that of a song, using “notes” to represent each layer of the perfume...

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Love Across an Ocean

holidays love store events

Love Across an Ocean

You never quite know how an event at your store is going to pan out.  Almost anything can throw it off.  From the weather to other events planned that day- it can be hit or miss.  You ask yourself...Will people show up?  Will they like it?  Does it even make sense!  This year, because of two extraordinary people, our Love NOTE Project will go down in the books as one of the best, most loving, most heartfelt projects we have ever produced. Here's why. We launched 'the Love NOTE Project' last year for Valentine's Day.  We wanted to bring back...

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